New beer EFES Special Becomes the First Partner of the Georgian Forest Care Platform.
EFES Special series is already available in Georgia. The EFES Georgia company has officially introduced the new product to the public. During the event, EFES Georgia and the National Forestry Agency signed a cooperation memorandum.
EFES Special is a special beer series crafted using special brewing techniques. Through long brewing, cold filtering, and careful cultivation, the beverage gains a delicate and smooth flavor. With its distinctive packaging, delightful taste, and light color, this beer promises a new experience for consumers. Notably, the product's essence revolves around an environmental campaign - purchasing a new EFES automatically makes you a friend of the forest!
EFES Georgia is the first company to participate in the Forest Friend volunteer platform, dedicated to the preservation of Georgia’s forests. As part of the ‘Forest Friend initiative, EFES Special beer will take care of restoring 12 hectares of forest in the Tianeti forest district.
The Forest Friend platform was established with the noble goal to bring society together to care, maintain and restore the forests of Georgia. This initiative was made possible with the financial support of the Biodiversity Financing Initiative of the United Nations Development Program (BIOFIN), and its main partner is the National Forestry Agency of Georgia.
As part of its corporate responsibility commitment, the EFES Special brand has become a Forest Friend and will actively contribute to the restoration of 12 hectares of forest in the Tianeti municipality, Simoniantkhevi Forestry. As a result, 36,000 trees will thrive, leading to a reduction in greenhouse gas emissions. Notably, every user of EFES Special automatically becomes a valued participant in this crucial project.
See you in our restored forest!